Tuesday, October 29, 2013

New MatchBook Offers Begin Showing Up On Amazon Sales Pages

I noticed that the long-awaited "MatchBook" program on Amazon is now showing the discounted price for at least one of my books I entered into the new program:

As you can see in the screenshot above, the Kindle MatchBook special pricing shows up in the right-hand column, directly under the 'Add To Cart' and pricing information. My Kindle book "Sell More Kindle Books!" will be available for just 99 cents to those who buy the paperback version direct from Amazon. If you buy the book from CreateSpace (where I self-published it in the first place) then the MatchBook option is not available. You have to buy it from the Amazon website.

Those who choose to buy only the Kindle e-book will still pay the regular price of $2.99. There doesn't seem to be an option to get a discounted paperback version of an e-book, likely owing to the fact that there's no a lot of ways to discount paper, printing, packaging and shipping when the book is already priced low ($6.99 during this promotional period through Oct. 31st; $8.99 regular priced).

It's interesting to note that the small box calling out the upsell for the Kindle version notes that the buyer saves 67% off regular price, but in my opinion it tends to get buried way down on the sales page.

I haven't tried it yet, but perhaps when the book gets added to the sales cart then the option pops up to add-on the e-book version automatically. If that's the case, then I can see this being a great source for extra revenue.

Finally, the discounted e-book version still brings in a 70% royalty .... it's just a smaller amount since the selling price has been reduced substantially. But when you add on the extra 65 cents to the royalty from the paperback version -- to a buyer who probably would not have bought the e-book version anyway -- then this could prove to make the program very successful.

So what's your take on this new program called MatchBook? Do you think it will spur sales of printed books through Amazon? Do you plan on participating in the program to sell more books, or will you wait it out and see how the early results play out?