Thursday, November 2, 2017

4 Ways Keyword Research Can Help You Write Your Next E-Book

Keep these four things in mind as you seek out keywords to explore your next e-book project:

1. Strive to deliver solutions your audience is interested in and willing to pay for

2. Identify their pain, their discomfort, what they wish to gain or lose in their life

3. Try to understand their fears so you can identify what is stopping them from taking action now

4. Tell them what they have to lose if they don’t follow your advice, so you can prod them on to helping themselves

Proper keyword research helps you hunt down clues as to what readers are searching for.

(From the upcoming "Write This, Not That!" by Steve Johnson, publishing in early 2018)


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