My friend D'vorah Lansky offers up 7 simple steps to spiff up your Amazon Author Central page. Do one step every day over the next week. You'll start selling more books when you do:
Readers who are on the fence about buying your latest book often check your profile via Author Central to find out more about you and your book.
Likewise, major search engines often will disregard your book description and instead, they will use your "From the Author" copy off Author Central to describe your book when it shows up in search results. It's happened to me. It can happen to you too!
Don't have time to do it?
Make time. Or hire somebody to do it.
Your self-publishing career is that important.
Take action. Do it this week.