Monday, August 21, 2017

How To Turn Magazine Surveys Into Profitable E-Books People Want To Spend Their Money On

This simple idea still works.
You never know where you'll find a great idea for your next Kindle book. In fact, it might come in your mail!

Magazine surveys are often a great leading-indicator of hot nonfiction "how-to" niche topics you should research. Here is an example from a copy of the AARP Bulletin:

On the cover, I noticed several interesting article the editors were promoting -- articles I wanted to research further to determine their profit potential.

I summarized the headlines that might work for an e-book or blog post headline below:

  • Avoiding con artists
  • Dealing with health care changes
  • Overcoming gambling addiction
  • How to save yourself from a heart attack
  • How to have enough cash to enjoy retirement
  • How to protect your pension

Although I have yet to start researching the viability of these topics, I found an interesting survey results page hidden inside the Bulletin. On page 30, a compilation of poll results were detailed which caught my attention: "Different Atttitudes The Generation Gap Still Holds."

As this publication is aimed at Americans 50 and older -- some retired, some still working -- adults were asked about their regrets, their money worries, and their outlook on the future.

I immediately knew that this insight might be valuable to uncover "fear" touchpoints which in turn could lead to developing a helpful e-book on just those topics.

Among the regrets, Americans 50-64 were much more likely to have wished they'd chosen a different profession.  The takeaway: How about a book showing Americans 50-64 how to launch a new career? How to start a part-time business in a field they love?

Other regrets included delaying having children and ending a bad relationship. The takeway: E-books titled, "How to End a Rotten Relationship" or "Dealing With Adult Children When You're in Retirement."

On another topic, American adults age 65-plus were not optimistic about the future when compared to their younger counterparts ages 50-64.  Perhaps an e-book titled, "Rebuilding Your Own Retirement" is in order, aimed at older senior citizens who are seeking support to become more optimistic in their Golden Years.

One of the most telling results from the survey came to money worries.

Only about 1 in 10 Americans ages 50-64 reported their family was doing very well financially, compared to 2 our of 10 in the older group 65+ years of age.

What this tells me is this:  E-books aimed to help Americans 50 years old and older would have a wide audience. Perhaps subject matter could include supplementing your retirement income or slashing your debt before ending your career. There could be "how-to" titles on how to share a home with your children or with fellow retirees. Perhaps how one can move to another country with a cheaper cost of living. Perhaps... well, you get the idea.

Focused reading and research of all types of magazines can generate great niche topics which could help you indentify new Kindle book non-fiction topics that could boost your bottom line writing and self-publishing profits.  You'll never know what treasures are hidden in your junk mail until you start paying attention for them to pop up. Give it a try. You can make money writing non-fiction e-books and selling them in the Amazon Kindle Store. Remember to write on what people are really wanting: help solving the problems they have in their daily life. You can't go wrong with following clues like these.